OBJECTIVE /
Design an annual report for a publicly owned business. The annual report should work with the brand’s current identity and branding guidelines.Come up with a concept and develop it into a visual system to be carried out throughout the book’s text, photo style and
info graphics.
info graphics.
APPROACH /
The Jane Goodall Institute is an international nonprofit that empowers people to make a difference for all living things. To manifest the soul
of the organization, the design direction is simple, joyful and enthusiastic. The color palette is friendly and harmonious, enhancing the
institute’s hopeful personality. Colors were used to differentiatethe chapters. The type settings were designed to strictly follow grids, which reflects the down to earth spirit of the institute. The color stripes show how the institute closely interacts with nature and promotes
peaceful coexistence with the animal world.
The Jane Goodall Institute is an international nonprofit that empowers people to make a difference for all living things. To manifest the soul
of the organization, the design direction is simple, joyful and enthusiastic. The color palette is friendly and harmonious, enhancing the
institute’s hopeful personality. Colors were used to differentiatethe chapters. The type settings were designed to strictly follow grids, which reflects the down to earth spirit of the institute. The color stripes show how the institute closely interacts with nature and promotes
peaceful coexistence with the animal world.
